Projects

Concept Overview

Roots is a health-focused pastry concept built around sugar-free recipes designed for calorie-conscious and lifestyle-driven consumers.

What It Offers

• Sugar-free pastries developed with nutritional awareness.
• Products aligned with modern dietary preferences.
• A focused menu built for repeat consumption.

Why It Stands Out

• Clear positioning within the health and wellness segment.
• Recipes developed to reduce sugar without compromising taste.
• Strong appeal to an underserved market segment.

Operational Value

Roots operates with a streamlined production model and controlled ingredient sourcing, supporting consistency, efficiency, and scalable expansion.

Concept Overview

SNO is a sugar-free ice cream concept offering innovative frozen desserts in premium lifestyle destinations.

What It Offers

• Sugar-free ice cream formulations.
• Modern flavors developed for health-aware consumers.
• Retail-friendly formats suited to high-footfall locations.

Why It Stands Out

• Clear differentiation through sugar-free positioning.
• Product innovation aligned with global health trends.
• Strategic placement in high-traffic areas.

Operational Value

The concept combines efficient production processes with strong brand clarity, allowing consistent performance across locations.

Concept Overview

Novikov Café Dubai is part of an internationally recognized dining brand, operated in line with established global standards.

What It Offers

• A refined café menu with international appeal.
• Consistent service aligned with brand expectations.
• A dining experience designed for premium urban locations.

Why It Stands Out

• Strong global brand recognition.
• Proven concept performance across international markets.
• High standards in food quality and service delivery.

Operational Value

The café is managed under strict brand guidelines and operational frameworks, ensuring alignment with international benchmarks.

Concept Overview

EDERA is a casual Italian dining concept offering a balanced approach to authentic cuisine and everyday dining.

What It Offers

• Italian-inspired dishes prepared with quality ingredients.
• A relaxed dining environment suited to families and professionals.
• A menu designed for broad appeal and repeat visits.

Why It Stands Out

• Focus on authenticity without formality.
• Consistent food quality across service periods.
• Strong alignment with casual dining demand in Saudi Arabia.

Operational Value

EDERA operates with standardized kitchen processes and menu controls, supporting reliable service and efficient cost management.

Concept Overview

Novikov Restaurant Jeddah is a premier dining destination, offering an immersive culinary experience with an Asian and Italian restaurant concept. This unique fusion combines bold flavors with refined techniques, set in an elegant, contemporary dining atmosphere that speaks to both heritage and modern dining trends.

What It Offers

• Signature open kitchens, showcasing the culinary craftsmanship behind every dish.
• A perfect blend of Asian and Italian culinary excellence, with fresh ingredients and innovative presentations.
• A cultural fusion that brings together traditional heritage and contemporary dining experiences.
• Elite hospitality, ensuring world-class service and an exceptional dining ambiance.

Why It Stands Out

• A sophisticated combination of Asian and Italian flavors, carefully crafted to deliver an unforgettable taste experience.
• The immersive open kitchen concept allows guests to witness the artistry behind each dish.
• Unmatched hospitality, with a focus on creating a luxurious dining environment.

Operational Value

Novikov Restaurant Jeddah is operated with a high standard of quality and efficiency. The restaurant’s unique culinary fusion and its signature open kitchen concept are supported by rigorous operational processes, ensuring consistent food quality and exceptional service delivery at all times.

Concept Overview

Novikov Beach Dubai will be a future landmark dining destination, strategically located in the luxurious Gran Melia Dubai Jumeirah Hotel at Port La Mer. This exciting new project will bring the renowned Novikov experience to one of Dubai’s most prestigious and vibrant waterfront locations, enriching the city’s fine dining scene.

What It Offers

• An exclusive, upscale dining concept offering an unparalleled culinary experience.
• The signature Novikov fusion of Asian and Italian flavors, prepared with exceptional culinary craftsmanship.
• A sophisticated ambiance that combines luxury with modern dining expectations.
• An elegant setting within a premier hotel, perfect for both intimate dining and large gatherings.

Why It Stands Out

• Positioned in a prestigious luxury hotel setting, enhancing Dubai’s world-class fine dining scene.
• Exclusive concept bringing the iconic Novikov experience to a prime waterfront location.
• Strategic expansion of the Novikov brand, establishing a strong presence in the UAE and the broader Middle East.

Operational Value

Currently in development, Novikov Beach Dubai is designed to meet the highest standards in luxury dining. The restaurant will operate with strict adherence to the renowned Novikov operational model, ensuring consistent quality and exceptional guest experiences from the moment it opens.